| The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers (Hardcover) |
 |
Author: George S Day
Publisher: Free Press
ISBN: 684864673
Description: For forty years managers have been exhorted to stay close to the customer and ahead of the competition. And with good reason Research now shows that market driven organizations outperform their rivals. Given the obvious benefits, why do so many companies fail to become market driven? Because their internal processes, structures, incentives, and con... Read more
Price:$20.44
Get this book: Contact |
| |
| The Momentum Effect: How to Ignite Exceptional Growth (Hardcover) |
 |
Author: J.C. Larreche
Publisher: Wharton School Publishing
ISBN: 132363429
Description: This book shows you how to build momentum for growth and leave your competitors trailing far in your wake! It highlights why more marketing spend and further value extraction are not the key determinants for future growth. To create powerful momentum for exceptional growth, it is essential to offer innovative value to the marketplace. The Momentum... Read more
Price:$19.79
Get this book: Contact |
| |
| The Wizardy of Customer Value: An action guide to measuring & managing loyalty |
 |
Author: R. Eric Reidenbach, Gordon W. McClung, Bradley T. Gale
Publisher: Rhumb Line
ISBN: 1893066002
Description: There is a fundamental question any organization must be able to answer if it is going to maintain and improve its competitive position within the marketplace. This question is relevant regardless of whether the organization is marketing a product or service, a highly differentiated offering or a commodity. The question is simply- Do my customers t... Read more
Price:$ 184.38
Get this book: Contact |
| |
| Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy (Paperback) |
 |
Author: Bill Stinnett
Publisher: McGraw-Hill
ISBN: 71441883
Description: The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers just don understand our business. In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make com... Read more
Price:$11.53
Get this book: Contact |
| |
| Total Access (Hardcover) |
 |
Author: Regis McKenna
Publisher: Harvard Business School Press
ISBN: 1578512441
Description: Marketing as we know it is disappearing, declares industry legend Regis McKenna. As marketers focus on advertising and promotion, the chief information officer is automating their core functions. As they obsess over brand, the chief strategy officer is dispersing their responsibilities throughout the organization. And as they squabble over whether ... Read more
Price:$22.00
Get this book: Contact |
| |
| Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value |
 |
Author: J. Nicholas DeBonis, Eric W. Balinski, Philip Allen
Publisher: McGraw-Hill
ISBN: 007139656X
Description: To be successful in today’s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This means creating an offering that echoes in the customers’ consciousness as a great deal for them. Why? Because the value provided serves customers best interests. In so doing, a business succeeds,... Read more
Price:$ 26.37
Get this book: Contact |
| |
| What Customers Value Most: How to Achieve Business Transformation by Focusing on Processes That Touch Your Customers: Satisfied Customers, Increased R |
 |
Author: Stanley A. Brown
Publisher: Wiley
ISBN: 471641235
Description: Based on extensive current research from the Coopers & Lybrand IDEAS study of over 1,800 North American companies, this superlative guide describes the various ways organizations reach out and touch customers and how they can improve the process behind this contact. Contains a detailed, four-step procedure which provides a formula for success. Feat... Read more
Price:$ 28.4
Get this book: Contact |
| |
|
